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Simon Rowland, senior consultant at UffindellWest, suggests a practical plan to capitalise on consumer touchpoints to create excellent customer experience.
Christmas is just around the corner and many ISPs are ramping up their anti-spam programmes to make sure that consumers inboxes are filled with only the messages they want to receive this festive season, writes Simone Barratt, managing director of eDialog.
The economic downturn means City PR firms could be facing a drop in revenue, but some experts say clients need help now more than ever. Alexandra Jardine reports.
Visible since Edwardian times, the iconic Piccadilly Circus ad site has become synonymous with London.
Despite economic uncertainty, ad spend forecasts for 2008 aren't too bad, says Isabella Piasecka.
With share deals - a staple of UK TV ad trading deals - having been ruled illegal in Germany, leading to the adoption of new models, is the UK system likely to follow suit? Emma Barnett reports.
Campaign took to the streets in an utterly unscientific bid to discover whether this year's £19 billion ad booty has been money well spent.
Will rebranding as Clearcast make the BACC better at its clearance role, Matthew Warren asks.
Name: Richard Alflord Job: Joint managing director, M C Saatchi Professional mission: It's easier to work hard when you're happy Personal mantra: He who smelt it, dealt it 8.00am Wake to my alarm. 8.30am Consider getting up, decide not to. 9.05am Itching sensation. Scratch myself better....
Last week, the WPP network MindShare continued its tenth anniversary celebrations with a bash at London's Hippodrome club.
