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The year's top 10 legal cases for marketers

27 Nov 2007 | by Nick Johnson

LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law firm Osborne Clarke, explains what the key decisions by courts and regulators mean for marketers.

Car marques in customer push

27 Nov 2007 | by Ed Kemp

LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.

Jaguar Cars rated top UK online experience

23 Nov 2007 | by Nikki Sandison

LONDON - Jaguar Cars' website has been rated as the top online destination for the consumer goods manufacturing sector according to a survey by interactive agency Blast Radius.

JJ scoops pan-Euro National Car Rental ad account

21 Nov 2007 | by Darren Davidson

LONDON - National Car Rental has appointed integrated agency JJ to its pan-European account, which includes responsibility for the Alamo Rent a Car brand.

Honda portal to offer car clips on web-TV

20 Nov 2007 | by Gareth Jones

LONDON - Honda will this week launch a branded internet TV channel featuring a mix of films, video clips and ads aimed at car enthusiasts.

Wrigley's Airwaves extends GSE Ducati Superbike deal

15 Nov 2007 | by Alex Donohue

LONDON - Chewing gum brand Wrigley's Airwaves is to continue its sponsorship of the GSE Ducati Superbike team in the British Superbike Championship for a fourth consecutive year.

Jaguar and Land Rover hire PHWT for aftersales task

14 Nov 2007 | by Nikki Sandison

LONDON - Jaguar and Land Rover have appointed integrated agency Palmer Hargreaves Wallis Tomlinson to help boost customer retention and drive new business across the brands' global aftersales markets.

City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions

14 Nov 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.

Toyota appoints The Listening Company for contact work

13 Nov 2007 | by Alex Donohue

LONDON - Toyota has appointed customer insight agency The Listening Company to handle its consolidated in and outbound call centre activity, following an extensive review process.

Mercedes-Benz reworks badge

13 Nov 2007 | by Ed Kemp

LONDON - Mercedes-Benz has redesigned its three-pointed star brand icon for the first time in nearly 20 years and is supporting it with the creation of an acoustic device to appear in its global ad campaigns.

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