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Chelsea FC breaks ground with dedicated US website

LONDON - Chelsea Football Club has launched a US website as part of its attempt to build a fan base in the burgeoning US market.

Citybox expands malls presence

LONDON - Mall advertising company Citybox has launched an initiative that offers ad sites on recycling bins within shopping centres.

Shortlist kicks off outdoor campaign

LONDON - Shortlist, the free men's weekly magazine, is kicking off its first above the line campaign with an outdoor advertising campaign.

The Search Works boosts team

LONDON - The Search Works has boosted its search engine optimisation offering with two senior appointments.

Telegraph seals DVD promo

LONDON - The Telegraph is launching a campaign to promote its Remembrance Day DVD series.

Future, Zone team for BT Vision title

LONDON - Future Plus and Zone have launched a new customer magazine for BT's TV service, BT Vision.

Publicis merges Dialog with Productif under new MD

LONDON - Publicis Groupe UK has merged Publicis Productif, its specialist production department, into direct agency Publicis Dialog and promoted Productif managing director Tony Treacy to lead the new group.

APPC lets Edelman, Burson-Marsteller off the hook

The Association of Professional Political Consultants (APPC) has given Edelman and Burson-Marsteller a clean bill of health following claims they had breached the APPC code.

Ski Collection unveils text-to-win holiday promotion

LONDON - Holiday company Ski Collection is running a text-to-win campaign in conjunction with mobile communications agency 8K Media, offering participants the chance to win a skiing holidays in the French Alps.

P&W designs product line for Tesco's US venture

LONDON - Pemberton & Whitefoord has handled the design of the own-brand product lines for Fresh & Easy Neighborhood Market, Tesco's first US venture, which opens its first store in California this week.

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