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TRADITIONAL MEDIA: Broadcast renaissance

As 91 per cent of the UK population tune into the radio, Mark Johnson looks at why leading brands still regard traditional TV and radio as indispensable to communications strategies.

Freesat makes key appointments ahead of launch

LONDON - Freesat, the BBC and ITV-backed free-to-view satellite service, has made four senior appointments as the outfit gears up for commercial launch.

JCDecaux exec moves to Admedia

LONDON - Outdoor operator Admedia has appointed JCDecaux Airport's commercial director, Mark Stinson, as finance and operations director.

Zip embarks on anniversary campaign

DUBLIN - Ireland-based lighter manufacturer Zip has launched an integrated marketing campaign to relaunch the brand and mark its 50th anniversary.

Sunday Times signs up cricket sponsor

LONDON - The Sunday Times has signed Marylebone Cricket Club as sponsor for the Sunday Times Sports Women of the Year Awards, in association with Sony Ericsson.

Outdoor outfit wins site permissions

LONDON - BlowUP Media, the giant format outdoor contractor, has won planning permission on appeal for a site in Newcastle city centre, as well as winning consent for a temporary site in Putney, London.

BBC to air Queengate series before Christmas

LONDON - The BBC has decided to broadcast the documentary series about the Queen that sparked a media storm and led to the resignation of BBC One controller Peter Fincham.

Diller's IAC to split into five different companies

LONDON - InterActiveCorp, the US media conglomerate behind Ask.com and Ticketmaster, is planning to divide itself into five publicly traded companies.

London health charity backs fundraising with duathlon sponsorship

LONDON - The Chelsea & Westminster Health Charity has signed a three-year deal to be the official sponsor of the London Duathlon in an attempt to raise money for healthcare services and improve Londoners' health.

Charteredbrands relaunches White Satin gin

LONDON - White Satin gin is returning to its original 18th century formulation as part of new owner Charteredbrands' strategy to double its retail sales over the next two years.

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