ASA clears falling superhero binge drinking ad
31 Jan 2007 | by by Darren Davidson
LONDON - A grisly TV ad designed to shock young people into awareness of the dangers of binge drinking has been cleared by the Advertising Standards Authority.
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Tesco in the running for Coronation Street sponsorship
31 Jan 2007 | by by Darren Davidson
LONDON - Tesco has emerged as a candidate in the race to take over as sponsor of ITV's 'Coronation Street', replacing Cadbury.
Jesus as a prawn ad cleared over offence to Christians
31 Jan 2007 | by by Daniel Farey-Jones
LONDON - A press ad featuring a nativity scene with a king prawn in place of the baby Jesus has attracted 37 complaints to the advertising watchdog, but has been cleared of causing offence.
User-generated ads kick off at Super Bowl
30 Jan 2007 | by Jane Simms
Marketers in the US are experimenting with user-generated ads.
Hicklin Slade wins £2m Indian food account
30 Jan 2007 | by by Daniel Farey-Jones
LONDON - Hicklin Slade has won a £2m marketing brief to drive the expansion of Tiffinbites, a restaurant and takeaway chain with a new slant on Indian food.
Ribena redesigns in push to target older consumers
29 Jan 2007 | by by Mark Banham
LONDON - GlaxoSmithKline brand Ribena is to redesign its packaging as part of its 70th anniversary celebrations.
Tooheys ad pulled down under for negative use of Pom
26 Jan 2007 | by by Charlie McCathie
LONDON - An ad for Tooheys beer has been banned in Australia for its negative attacks on so-called 'Poms', after a group of incensed Brits demanded the ban.
Beefeater Gin set for Forever London global push
26 Jan 2007 | by by Darren Davidson
LONDON - Pernod Ricard has unveiled a new look for Beefeater Gin and begun a global marketing push emphasising the brand's London heritage.
Haygarth wins pitch for The Food Doctor's promotions
26 Jan 2007 | by by Alex Donohue
LONDON - Haygarth has won a three-way pitch to secure the promotional marketing brief for nutrition consultancy The Food Doctor's healthy eating products and programmes.
Tiger Beer rolls in the Chinese New Year with web push
26 Jan 2007 | by by Charlie McCathie
LONDON - Tiger Beer is honouring the start of Chinese New Year with an online guide, helping consumers understand the traditions behind the occasion.
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