The questions marketers should be asking ... but never do
24 Jan 2007 | by Helen Edwards
Seven radical questions marketers marketers should be asking about the fundamentals of their business.
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WilliamsF1 retains Oris sponsorship for fifth year running
24 Jan 2007 | by by Charlie McCathie
LONDON - Swiss luxury watchmaker Oris is to renew its sponsorship of the WilliamsF1 team for the fifth consecutive year.
Shell backs Ferrari F1 with world's costliest ad
23 Jan 2007 | by by James Quilter
LONDON - Shell is to seal off the City of London and turn it into a mini Grand Prix-style racing circuit, as part of the filming of an ad highlighting its partnership with the Ferrari Formula One team.
Initiative wins £40m BMW media work in Eastern Europe
17 Jan 2007 | by by Mark Banham
LONDON - Initiative has won the media planning and buying account for BMW, including work on BMW brand Mini in five Eastern European countries, after a three-way pitch.
Is royal patronage still relevant?
17 Jan 2007 | by Melanie Godsell
Burberry has put its Royal Warrant in danger. Will it care? Melanie Godsell examines whether the crest sill has kudos.
Quality flows as VCCP morphs Hyundai to liquid
16 Jan 2007 | by by Joanne Payne
LONDON - Vallance Carruthers Coleman Priest has produced an innovative campaign for Korean car maker Hyundai, which shows the car and its driver morph into flowing liquid metal.
Volkswagen brand chief Bernhard resigns from car maker
12 Jan 2007 | by by Joanne Payne
LONDON - Dr Wolfgang Bernhard, the Volkswagen brand chairman, is to leave the company by the end of January.
Publicis extends grip on Renault accounts globally
12 Jan 2007 | by by Darren Davidson
LONDON - Publicis has tightened its grip on the Renault account after picking up creative duties in seven new countries previously held by Interpublic Group's creative shop Lowe.
Land Rover extends relationship with Ion Group
12 Jan 2007 | by by Daniel Farey-Jones
LONDON - Land Rover has reappointed Ion Group to operate its multi-channel sales lead management centre for another three years.
Dorna UK appoints Clark to head of sales and marketing
11 Jan 2007 | by by Alex Donohue
LONDON - Sports management company Dorna UK, owner of the commercial rights to the British Superbike Championship, has appointed Colin Clark, the former commercial manager for Prodrive Motorsport, as head of sales and marketing.
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