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MTV Networks International appoints Bakish president

LONDON - Bob Bakish has been appointed to the newly created role of president at MTV Networks International, reporting to Bill Roedy, the vice-chairman of MTV Networks.

AIS creates viral ad for speed dating novel

LONDON - Archibald Ingall Stretton has created a YouTube viral ad for Lorelei Mathias' novel about speed dating, 'Step on It, Cupid'.

Daily Record PM to go free as it adds two more cities

LONDON - The Daily Record PM, the afternoon national newspaper for Scotland, is to expand to four city editions and become a free commuter title at the end of the month.

Patti steps down as Y&R worldwide creative director

NEW YORK - Michael Patti, the worldwide creative director at Young & Rubicam, has left the agency and is not expected to be replaced.

Origin to launch wedding magazine

Origin Publishing is to launch a monthly wedding magazine, Perfect Wedding, on 18 January.

FT appoints financial ad director

Financial Times has promoted Mark Cunnington to director of financial advertising across print and online.

Closer to debut online

Emap is launching a website for its celebrity weekly Closer, closeronline.co.uk, featuring content exclusive to the site.

Record PM to go free in four cities

Record PM, the afternoon 15p edition of The Daily Record launched last September, is to become a free commuter edition later this month.

Love It! to publish quarterly specials

News Magazines is to launch the first of four themed spin-offs of women's weekly Love It! next week.

Virgin Atlantic pushes economy fares in £1m ad campaign

LONDON - Virgin Atlantic is to launch an £1m advertising campaign, created by Rainey Kelly Campbell Roalfe/Y&R, this month to promote its economy fares to London commuters.

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