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MFI's domestic violence ad banned after hundreds complain

LONDON - The ASA has banned an ad featuring a woman slapping her husband after he leaves the toilet seat up, following more than 200 complaints about MFI's recent series of ads, which labelled them as offensive, shocking and disturbing.

Magnet and Disney Pixar team up for Ratatouille promo

LONDON - Kitchenware specialist Magnet and Disney Pixar have teamed up for a nationwide in-store promotional campaign offering customers free kitchens and movie premiere tickets for the soon-to-be-released Disney feature 'Ratatouille'.

Tesco plans shake-up of digital strategy

LONDON - Tesco is planning a major overhaul of its online strategy with speculation suggesting that Steve Robinson, chief executive of its non-grocery business Tesco Direct, is to leave the company.

BBDO New York secures $170m Best Buy account

NEW YORK - BBDO New York has secured US electronics retailer Best Buy's ad account, following the company's decision to review its branding strategy, which was previously handled by an internal team.

Tesco moves into garden centres with £156m acquisition

LONDON - Tesco has had its £155.6m bid for Dobbies Garden Centre accepted, as the supermarket giant launches its first foray into the gardening market.

IPC Southbank unveils home interests website

LONDON - IPC Southbank, publisher of Ideal Home, Homes & Gardens and Living etc, has launched its home interests portal, described as a one-stop-shop for DIY and interior design enthusiasts.

BLM snatches £6m account for Miracle-Gro from BJK&E

LONDON - BLM has won the £6m media planning and buying account for Scotts Miracle-Gro, beating incumbent BJK&E and one other undisclosed media agency to take the account.

Ben Sherman enters world of e-commerce with retail site

LONDON - Ben Sherman is making its first move into e-commerce by launching its first online store, which is set to go live February 12.

Asda appoints The Search Works for online marketing

LONDON - Asda has appointed The Search Works to provide search engine marketing expertise for its online marketing campaigns.

Vision Express to invite pitches for £7m creative account

LONDON - High street optician chain Vision Express is to put its £7m ad account out to pitch.


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