Search results

Showing 61 - 70 of 24614 results

Sort results by: date | relevance

« Previous
1...6 7 8 9 ...
Next »

Search filters:

By Date

  • 2007 Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Publication

By News Type

By Discipline

By Media

Barclays splits marketing role in two

19 Dec 2007 | by Daniel Farey-Jones

LONDON - Barclays has split the lead marketing role formerly held by Jim Hytner in two, appointing Dave Jeppeson as UK retail marketing director and Richard French as commercial marketing director.

MTV partners with Bruckheimer to launch game studio

19 Dec 2007 | by Nikki Sandison

LONDON - MTV and Jerry Bruckheimer, the award-winning producer behind 'Pirates of the Caribbean' and 'Top Gun', is to launch a videogame development centre.

Tom Ford Beauty escapes censure over explicit fragrance ad

19 Dec 2007 | by Nikki Sandison

LONDON - Tom Ford Beauty has escaped censure by the ASA over its men's fragrance ad, which positions a bottle of perfume between a naked woman's legs.

The Year in Marketing 2007: Marketing's year in the spotlight

19 Dec 2007 | by Lucy Barrett, Editor, Marketing

As another year draws to a close, we at Marketing are feeling positive about the months ahead.

Top 10 marketing moments: From Plan A to poking - 2007 in review

19 Dec 2007 | by Jane Simms

M&S' masterplan and the Facebook phenomenon were just two of this year's most notable moments.

Adwatch of the Year: The work that worked 2007

19 Dec 2007

Celebrity endorsements may be all the rage, but this year's top spot goes to an advertiser using a familiar, offer-led formula, writes Gail Kemp.

Mark Ritson on branding: A year of maestros and muppets

19 Dec 2007

So that was 2007. As usual, there were a host of marketing mistakes and a few moments of genius. Let's celebrate the latter first, as they are rare gems.

Biggest advertisers: Top 100 advertisers

19 Dec 2007

Although brands boosted their spending in the second half of 2006, following what was a slow start to the year, a high proportion of these funds were allocated to low-budget activity such as sales promotions.

Direct mail: Top 100 direct mailers

19 Dec 2007

There is no shortage of issues afflicting the direct mail industry, with spend down 10% year on year, from £1.87bn to £1.68bn. Finance and mail order, the two top-spending categories, reduced their spend significantly as more work is moved online. In addition, despite talk of better targeting, rates...

Online advertising: Top 100 online advertisers

19 Dec 2007

The digital medium prospered during 2006 as UK marketers ploughed money into web campaigns. More than 80% of the top online advertisers boosted their investment in the medium, with many viewing the channel as a way to acquire customers and build their brands. The Top 100 spent £257m on digital display...

« Previous
1...6 7 8 9 ...
Next »

Additional Information

Latest jobs Jobs web feed


Part of the Brand Republic Group