LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.
LONDON - The principal Football Association sponsors will team together for the first time in a bid to reduce the carbon footprint of the FA Cup.
As another year draws to a close, we at Marketing are feeling positive about the months ahead.
M&S' masterplan and the Facebook phenomenon were just two of this year's most notable moments.
Celebrity endorsements may be all the rage, but this year's top spot goes to an advertiser using a familiar, offer-led formula, writes Gail Kemp.
So that was 2007. As usual, there were a host of marketing mistakes and a few moments of genius. Let's celebrate the latter first, as they are rare gems.
Although brands boosted their spending in the second half of 2006, following what was a slow start to the year, a high proportion of these funds were allocated to low-budget activity such as sales promotions.
There is no shortage of issues afflicting the direct mail industry, with spend down 10% year on year, from £1.87bn to £1.68bn. Finance and mail order, the two top-spending categories, reduced their spend significantly as more work is moved online. In addition, despite talk of better targeting, rates...
The digital medium prospered during 2006 as UK marketers ploughed money into web campaigns. More than 80% of the top online advertisers boosted their investment in the medium, with many viewing the channel as a way to acquire customers and build their brands. The Top 100 spent £257m on digital display...
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