Calypso Rose wins BPMA's entrepreneur of the year award
19 Dec 2007 | by Nikki Sandison
LONDON - Calypso Rose, inventor of the Clippykit bag, has won the British Promotional Marketing Association's Entrepreneur of the Industry award 2007.
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LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
LONDON - Calypso Rose, inventor of the Clippykit bag, has won the British Promotional Marketing Association's Entrepreneur of the Industry award 2007.
So that was 2007. As usual, there were a host of marketing mistakes and a few moments of genius. Let's celebrate the latter first, as they are rare gems.
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Isklar, a Norwegian water brand launching in the UK next year, has appointed Blue Marlin as its brand and design consultancy.
Traidcraft, the fairtrade charity, has launched a line of toilet paper and tissues with campaigning messages on the packaging.
It is sweet when good strategic thinking meets cool design.