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Rocco Forte targets regular visitors with email campaign

13 Dec 2007 | by Alex Donohue

LONDON - Luxury hotel chain Rocco Forte Collection is running a Stephen Francis Whitson-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury hotels again.

Nectar relaunches business scheme

12 Dec 2007 | by Jacquie Bowser

LONDON - Nectar Business has relaunched with a revised loyalty programme for UK businesses and a redesigned website that includes a larger choice of rewards.

Timberland UK launches online customer reviews website

07 Dec 2007 | by Alex Donohue

LONDON - Outdoor clothing brand Timberland has launched an interactive ratings and reviews website as part of its aim to drive sales and encourage customer loyalty.

WebTrends and eCircle form European partnership

07 Dec 2007 | by Alex Donohue

LONDON - Online analytics company WebTrends has formed a European partnership with email marketing specialist eCircle, to provide clients with a deeper understanding of online customers and more effective email campaigns.

Financial brands rein in spend over credit fears

04 Dec 2007 | by Bill Britt

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.

PriceRunner to launch integrated Christmas ad push

30 Nov 2007 | by Alex Donohue

LONDON - Price comparison website PriceRunner.co.uk is to launch a Bray Leino and digitaltmw devised integrated ad campaign for the Christmas period featuring viral, national newspaper, transport and CRM activity.

Guardian News & Media seeks successor to Ping

29 Nov 2007 | by Jacquie Bowser

LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles Ping, as part of plans to develop its marketing division over the next few years.

Carat Digital to use Alterian software for campaigns

29 Nov 2007 | by Alex Donohue

LONDON - Carat Digital is to begin using Alterian's marketing software for its client campaign work, becoming the first UK digital agency partner for the software provider.

BT plots extension to financial-services offering

27 Nov 2007 | by Ed Kemp

LONDON - BT is broadening its consumer offering with the launch of a host of financial-services products, including insurance and loans. It has also begun searching for an agency to handle the business.

Car marques in customer push

27 Nov 2007 | by Ed Kemp

LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.

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