Click 
to remove filters
LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.
LONDON - Future Publishing's customer magazine division Future Plus has won the brief to create a print title for WorldStores, the online household furnishings and electronics retailer.
LONDON - Email delivery rates slid significantly between the first and second quarters, accentuating their recent downward trend, according to a new report by the Direct Marketing Association's Email Marketing Council.
LONDON - Consumer data provider DLG has appointed Dave Craft, managing director of EHS Brann Discovery, as client services director, in one of three senior management hires at the company.
LONDON - Pay-per-click consultancy Top Position is establishing a research team which will help its search engine optimisation work for clients by monitoring their rivals' search strategies.
LONDON - Haven has launched a video-in-email campaign, devised by behavioural marketing company RedEye to drive holiday bookings via its website.
LONDON - Taylor Nelson Sofres is to increase its stake in LatinPanel Holdings, the South American-based consumer panel company, from a third to 100%.
LONDON - Online analytics company WebTrends has formed a European partnership with email marketing specialist eCircle, to provide clients with a deeper understanding of online customers and more effective email campaigns.
LONDON - Data bureaux clients have markedly increased their usage of suppression files to avoid sending mailings to deceased persons between last year and this year, according to new research.
LONDON - TMN Group, which spans the direct marketing, data and market research sectors, has reported a 4.6% drop in after-tax profits to £992,000 for the six months to October 31.
