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LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
It was a close finish for this year’s Direct Marketing Agency of the Year, with all three shortlisted agencies posting record growth and putting in some strong new-business performances.
LONDON - The Engine Group, the privately-owned marketing services group, is acquiring the brand activation specialist Liquid Communications, which it will merge with Woo.
LONDON - Aegis has acquired the South African media and marketing firm Full Circle Media for an undisclosed sum, in a further expansion of its international business presence.
LONDON - Price comparison website PriceRunner.co.uk is to launch a Bray Leino and digitaltmw devised integrated ad campaign for the Christmas period featuring viral, national newspaper, transport and CRM activity.
LONDON - Campaign is launching a new awards uniting four of its existing creative schemes and adding sections for TV and radio. The inaugural Campaign Big Awards will take place in October 2008.
LONDON - The Army has started a far-reaching overhaul of its recruitment strategy in the face of a growing crisis across its ranks.
LONDON - Brands must provide straightforward, motivating reasons that make it simple for consumers to take the green option, writes Craig Inglis, the outgoing sales and marketing director of Virgin Trains.
LONDON - Wunderman has appointed Brendan Tansey, the chief executive of Euro RSCG Sydney, as CEO of its London office.
LONDON - Aids charity Terence Higgins Trust has signed up Martin Clunes and Stephen Fry to launch an anti-discrimination and awareness campaign to coincide with World Aids Day on December 1.
