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Getting the best from budgets in belt-tightening 2008

21 Dec 2007

If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail.

Mission Marketing Group acquires RLA in £9.5m deal

19 Dec 2007 | by Alex Donohue

LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.

Electoral Roll opt-out hits 40%

19 Dec 2007 | by Staff

LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.

Barclays splits marketing role in two

19 Dec 2007 | by Daniel Farey-Jones

LONDON - Barclays has split the lead marketing role formerly held by Jim Hytner in two, appointing Dave Jeppeson as UK retail marketing director and Richard French as commercial marketing director.

Direct mail: Top 100 direct mailers

19 Dec 2007

There is no shortage of issues afflicting the direct mail industry, with spend down 10% year on year, from £1.87bn to £1.68bn. Finance and mail order, the two top-spending categories, reduced their spend significantly as more work is moved online. In addition, despite talk of better targeting, rates...

Marketing League Table: Direct marketing leagues

19 Dec 2007

Direct mail is unlikely to shed its 'junk' tag anytime soon. The fact that 21% of mailings are immediately discarded, unopened, by the recipient illustrates that the industry must clean up its act. However, as more agencies look to alternative channels, principally digital, to communicate effectively...

Gyro International acquires healthcare PR agency

18 Dec 2007 | by Alex Donohue

LONDON - Integrated agency Gyro International has acquired specialist healthcare PR firm hsdcommunications for an undisclosed sum.

The Marketing Effect wins ethnic volunteering brief

17 Dec 2007 | by Alex Donohue

LONDON - Charity communications company Media Trust is running a national marketing campaign, created by The Marketing Effect, to recruit charity volunteers from ethnic minority communities.

Government to review Royal Mail's core business

17 Dec 2007 | by Alex Donohue

LONDON - The government is to begin a review of Royal Mail's core services, to improve its efficiency and competitiveness against non-public sector rivals.

Norwich Union Life fined £1.26m after identity fraud

17 Dec 2007 | by Jacquie Bowser

LONDON - The Financial Services Authority has fined Norwich Union Life £1.26m for not having effective controls in place to protect clients' confidential information, after customers fell victim to a £3.3m identity fraud.

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