LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sampling, online and PR support.
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising company DoubleClick, which was being investigated amid concerns about privacy risks.
LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
LONDON - The Telegraph has maintained the rising popularity of its website, gaining around 1.7m unique users during November to take third place behind Guardian Unlimited and the Daily Mail online.
LONDON - More than half of teenagers in the US have profiles on social networking sites such as Facebook and MySpace, while 64% create and publish content online, according to a new study.
NEW YORK - Microsoft, Google and Yahoo! are to pay out a total of $31.5m (£15.7m) in fines to the US Justice Department after admitting taking payments in exchange for running illegal gambling ads between 1997 and 2007.
LONDON - GCap Media has signed a deal with iTunes that will involve its station websites heavily featuring links to the Apple online music store.
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
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