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BT Global Services has signed as the first sponsor of CNBC's coverage of major international events. BT will back programming around events such as the World Economic Forum annual meeting and the China Business Summit. The sponsorship deal was brokered by Starcom.
Hats off to Mother for winning the right to continue producing the Orange gold spot cinema ads. The agency was aggrieved to be muscled off the mobile phone provider's UK account. How gratifying to see that the company has been willing to stretch its global agency alignment policy to keep such an innovative...
CREATIVE - Peter Souter, deputy chairman, director worldwide, Abbott Mead Vickers BBDO
BT has announced that Future Plus, the customer publishing agency of Future Publishing, will be supplying editorial content for BT Vision. BT's next-generation TV-via-broadband service is due to launch this autumn.
PARIS/LONDON: IBM director of corporate comms for France and North-West Africa Edward Walsh has left to join APCO Worldwide.
MySpace this week called for more PR professionals in the UK to exploit its soaring popularity and use the site as the 21st-century equivalent of the traditional consumer 'focus group'.
EBay-owned secure-payment service PayPal has brought in Lansons Communications as it switches its focus from consumer PR to corporate and financial services audiences.
BondPR has appointed Chris Kaday, a board director at Burson-Marsteller in the 1980s, as chairman.
3D-cinema specialist Real D is using Johnson King to handle a UK campaign.
Lloyd Gofton and Wendy McAuliffe have left Brighton-based Midnight Communications and launched tech agency Liberate Media.
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