LONDON - Masterfoods is to extend its Galaxy chocolate brand into milk shakes this October, despite the brand's poor record on new product development.
LONDON - Nintendo has said it has no plans to pull an ad campaign showing 'Who Wants to Be a Millionaire?' presenter Chris Tarrant forgetting his wife's anniversary, in the wake of news that the couple have split and are set for a multimillion-pound divorce.
The Disabled Sports Foundation has launched a television advertising campaign with the message that sport can help disabled people to live their life much more easily. Created by Van Walbeek Etcetera, part of DDB/Worldwide, the spot shows a girl with no legs in a wheelchair start to wheel herself down...
Curiosity gets the better of people who just "have to find out" in ACP-Natmag's television advertising campaign for its weekly women's magazine Reveal. Created by TBWA\London, "bathroom" is about a group of friends having a girls night in. One of the girls makes their way to the bathroom and while looking...
LONDON - Virgin Trains is courting direct marketing agencies as it seeks to gain better insight into its existing customer base and improve the targeting of its activity.
LONDON - The John Lewis Partnership is to extend its branded credit and loyalty card to include third parties. It is believed to have signed up brands including Saga and Expedia.
Five is to launch what it claims will be the biggest campaign for a digital launch in UK history, when a £4m marketing blitz starts next week to back the arrival of Five US and Five Life.
LONDON - The head of trading for Aegis UK, Steve Platt, claims the tide is turning in favour of scrapping contract rights renewal and fears that it is contributing to a collapse in the TV advertising market.
LONDON - Independent News & Media has reported pre-tax profits of €114m (£76.8m) for the first half of the year, up 10.8% on the same period last year, with revenues up nearly 4% to €797m.
Emap is launching a gadget and technology magazine next month to compete with Haymarket's Stuff and Future's T3.
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