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Media: Promotion at outdoor company Primesight

31 Mar 2006

Naren Patel has been promoted to chief executive of the outdoor company Primesight. Patel, previously the managing director of Primesight, replaces Christine Costello, who left in January.

Media: Double Standards - 'I can't imagine a world without Barb metrics'

31 Mar 2006

The man from Postar bemoans advertisers' apathy about audience research, but the Barb chief says cross-media measurement gets them fired up.

The World: Insider's View - Thailand

31 Mar 2006

Alex Thompson says Thailand's warmth, beauty and dynamic outdoor advertising industry should make it a magnet for anyone in media.

Close-Up: 24 Hours with ... Peter Charlton, Viacom Outdoor

31 Mar 2006

Name: Peter Charlton Job: Sales director, Viacom Outdoor Professional mission: Capturing and captivating consumers on the move Personal mantra: Please and thank you 11.00pm-6.00am Awake a lot as Brixton streets sound busy. 6.00am Christian O'Connell wakes me up, makes me laugh out loud either side...

Touchpoints: How people really consume media

31 Mar 2006

The IPA's Touchpoints claims to uncover the media habits of the entire population of UK consumers. Larissa Bannister considers the implications.

World Media 2006: Global market analysis

31 Mar 2006

Mature ad markets such as the US are devising new ways to reach consumers and maintain adspend, while younger upstarts such as Brazil enjoy fast growth. Jonathan Barnard surveys the planet.

World Media 2006: Asia

31 Mar 2006

The Asian Tigers have been replaced by the up-and-coming economies of Vietnam, Indonesia and the Philippines. But China, the world's latest economic miracle, is the leader of the pack.

World Media 2006: Eastern Europe

31 Mar 2006

The Czech Republic performed well last year, while Poland was less successful. Many Eastern European markets are starting to show signs of maturity but inward investment needs a boost.

World Media 2006: Latin America

31 Mar 2006

The region's major economies are blighted by boom-bust cycles, political instability, crime and corruption, yet its advertising and media industries are as diverse and energetic as anywhere.

World Media 2006: Australia

31 Mar 2006

Terrorism and race riots have dented the laid-back country's confidence, while Kerry Packer's death has set media watchers wondering when Australia's next industry pioneer will emerge.

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