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ITV1 suffers biggest fall as digital TV take-up leaps by 1m in 2005

LONDON - Digital television take-up continues to grow apace in the UK with 1m new households being added in the first three quarters of 2005.

T-Mobile invests £10m in cross-media campaign to back new tariff

LONDON - T-Mobile is investing £10m in a new campaign to promote its flexible tariffs and will feature the first interactive TV ad made for Freeview.

Mobile marketing firm Sponge is sold in $17m deal

LONDON - Mobile marketing firm Sponge has been bought by US firm NeoMedia Technologies in a deal worth up to $17.4m (£9.9m).

Thomson Directories appoints database licensing manager

LONDON - Thomson Directories' business information unit has appointed Keith Pelling as business development manager for database licensing.

City of London to go wireless in deal with The Cloud

LONDON – Workers in the City of London will be able to access the internet from anywhere in the Square Mile once a new wi-fi network goes online within the next six months.

Jamster appoints former Vodafone consultant as marketing chief

LONDON - Jamster, the brand behind the hyped and annoying Crazy Frog ringtone, has appointed former Siemens and Vodafone consultant Tobias Brinkhorst as its new director of marketing for the UK, Ireland and Australia.

Grand Union lands EST digital account

LONDON - The Energy Saving Trust, the government- and private-sector-backed body that promotes energy efficiency, has handed its digital advertising account to Grand Union.

Media: IGA Worldwide secures backing from venture capital companies

IGA Worldwide, a provider of in-game advertising, has secured $12 million in backing from venture capital companies. The ad group, which specialises in offering advertisers content in computer and videogame titles, is being backed by a group of investors, led by the New York-based Easton Capital Group.

The World: New Delhi - M&C hires creative pair to run three new accounts

M&C Saatchi India has won three new accounts and has appointed new creative directors to work on them.

SimplySwitch rapped over misleading ad claims

LONDON - Price comparison service SimplySwitch will have to amend its advertising after the ad watchdog sided with a reader who complained that its claims about being independent and saving money were misleading.

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