Hugo Boss pushes new Pure Purple fragrance with CMW campaign
28 Feb 2006 | by by Staff
LONDON - Procter & Gamble has appointed Clark McKay & Walpole North to develop the digital strategy for new Hugo Boss women's fragrance Pure Purple.
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Alpro to consolidate £30m European media work
28 Feb 2006 | by by Nicola Clark
LONDON - Soya brand Alpro is reviewing its £30m pan-European media account ahead of a major increase in promotional activity.
Kate Moss set to land £1.5m Calvin Klein contract
27 Feb 2006 | by by Sam Matthews
LONDON - Kate Moss is set to sign a £1.5m deal with US fashion and fragrance brand Calvin Klein, almost doubling her post-cocaine scandal salary to £9m.
Body Shop faces possible takeover from L'Oreal
24 Feb 2006 | by by Heydon Prowse
LONDON - L'Oreal, the French global beauty business, is considering a bid for Body Shop International, the cosmetics retailer famed for its ethical stance.
Johnson & Johnson signs global Olympic sponsorship deal
24 Feb 2006 | by by Joe Lepper
LONDON - Cosmetics and pharmaceutical giant Johnson & Johnson has signed a global sponsorship deal to become a partner of the Olympic Games.
The World: Singapore - Optimedia picks up $4m L'Oreal luxury brands
24 Feb 2006
Optimedia has picked up L'Oreal Singapore's $4 million luxury brands media planning and buying account without a pitch. Optimedia will now handle media for brands including Lancome and Biotherm.
The Work: Private View
24 Feb 2006
CREATIVE - Gerry Moira, executive creative director, Euro RSCG London
Gyro International wins Rentokil Initial facilities business
23 Feb 2006 | by by Staff
LONDON – Gyro International has been appointed by facilities services firm Rentokil Initial, following a four-way pitch, to launch an integrated marketing campaign.
Iams sponsors Channel 4's You Are What You Eat
22 Feb 2006 | by by Staff
LONDON - Iams, the pet food owned by Procter & Gamble, has signed as the sponsor of Channel 4's 'You Are What You Eat'.
Right Guard updates women's packaging
22 Feb 2006 | by by Samuel Solley
LONDON - Right Guard is introducing two white mark-minimising deodorants amid a redesign of its women's range aimed at boosting its feminine appeal.
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