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John Lewis puts £13m ad account up for review

28 Feb 2006 | by by James Quilter

LONDON - John Lewis is reviewing its £13m advertising account, which is handled by Burkitt DDB, the agency that created the retailer's first brand campaign.

Virgin Trains riles BA air stewards with guerrilla stunt

28 Feb 2006 | by by Nicola Clark

LONDON - British Airways staff have reacted angrily after Virgin Trains staged a guerrilla marketing event on one of its planes.

Howse Jackson appointed to manage Hotline file

28 Feb 2006 | by by Ben Bold

LONDON - Howse Jackson Marketing has been appointed to manage Hotline's data file comprising the names and addresses of mail order buyers.

Bonnier changes name to Bisnode and restructures

28 Feb 2006 | by by Daniel Farey-Jones

LONDON - European business information group Bonnier has changed its name to Bisnode and has reorganised from a regional structure into five business-focused divisions.

Britannia renews Marketing Databasics contract after revenue success

28 Feb 2006 | by by Joe Lepper

LONDON - Britannia Building Society has renewed its contract with long-serving database marketing services agency Marketing Databasics for a further three years.

CheetahMail to handle email campaigns for Berry Bros & Rudd

28 Feb 2006 | by by Sam Matthews

LONDON - Experian's CheetahMail has been appointed to provide email marketing services for wine merchant Berry Bros & Rudd.

Communicator founder Seligman hands managing director role to Ellis

28 Feb 2006 | by by Staff

LONDON – Paul Seligman, founder of direct marketing agency Communicator, has handed the managing director role over to Chloe Ellis and appointed himself chairman.

Hugo Boss pushes new Pure Purple fragrance with CMW campaign

28 Feb 2006 | by by Staff

LONDON - Procter & Gamble has appointed Clark McKay & Walpole North to develop the digital strategy for new Hugo Boss women's fragrance Pure Purple.

Mayor of London launches vote registration campaign for young people

28 Feb 2006 | by by Heydon Prowse

LONDON - The goverment is using mobile marketing, the internet and a hip-hop song to encourage young Londoners to register to vote.

Abbey and mOne part company half-way through £8m contract

28 Feb 2006 | by by Staff

LONDON - Abbey is considering appointing a new digital media agency after ending its contract with WPP Group's digital media agency mOne.

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