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Signs of downturn in table football sales as new-media agency productivity soars

28 Feb 2006 | by by Jennifer Whitehead

LONDON - People working in new-media agencies appear to be playing less table football and working harder, according to research showing that productivity across the industry has improved.

UK turns its back on McDonald's as 25 restaurants close

28 Feb 2006 | by by Joe Gill

LONDON – Sales at McDonald's in the UK are falling, in contrast to robust growth internationally and in the US, resulting in the closure of 25 restaurants.

Ford is the best at product placement in box office hits

28 Feb 2006 | by by Heydon Prowse

LONDON - Ford has been named the top product placement company, appearing in almost 50% of all US number one films in 2005 including 'Crash' where its Lincoln Navigator is featured, according to US website Brandchannel.

Baileys to sponsor new network radio chart show

28 Feb 2006 | by by Heydon Prowse

LONDON - Baileys Irish Cream has signed a seven-figure, one-year deal to sponsor 'The A-List', the new network radio chart show aimed at adults aged 25-45.

Alpro to consolidate £30m European media work

28 Feb 2006 | by by Nicola Clark

LONDON - Soya brand Alpro is reviewing its £30m pan-European media account ahead of a major increase in promotional activity.

Kwik Save brand to be revamped as Somerfield sells it off

28 Feb 2006 | by by Staff

LONDON - Somerfield has sold its loss-making Kwik Save supermarket chain to a group of private investors headed by Richard Kirk, chief executive of the privately owned clothing chain Peacocks.

T-Mobile invests £10m in cross-media campaign to back new tariff

28 Feb 2006 | by by Jennifer Whitehead

LONDON - T-Mobile is investing £10m in a new campaign to promote its flexible tariffs and will feature the first interactive TV ad made for Freeview.

Lloyds TSB's Stevenson quits top marketing role

28 Feb 2006 | by by Joanna Bowery

LONDON - Lloyds TSB group marketing director Helen Stevenson is to leave at the end of March 'to pursue new marketing opportunities', according to the bank.

John Lewis puts £13m ad account up for review

28 Feb 2006 | by by James Quilter

LONDON - John Lewis is reviewing its £13m advertising account, which is handled by Burkitt DDB, the agency that created the retailer's first brand campaign.

Virgin Trains riles BA air stewards with guerrilla stunt

28 Feb 2006 | by by Nicola Clark

LONDON - British Airways staff have reacted angrily after Virgin Trains staged a guerrilla marketing event on one of its planes.

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