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Parkinson extends exclusive ITV contract to 2007

LONDON - Chat show king Michael Parkinson has extended his contract with ITV until the end of 2007.

Tesco loses brand loyalty despite remaining customer's favourite grocer

LONDON – Tesco remains by far the most popular supermarket brand, increasing its lead over rivals Asda and Sainsbury's, although the level of loyalty to the grocery giant has declined dramatically according to a study.

Argus Lite for Brighton this month

Newsquest is to launch an early morning lite edition of its Brighton Argus later this month in its bid to target the London commuting market.

Loewy plans Hitachi's return to TV

Hitachi Europe launches its first major TV campaign in more than a decade next week.

Ofcom approves channel sponsorship

Ofcom today confirmed plans to allow sponsorship of entire television and radio channels.

Sky promotes 24 on Virgin Radio

Sky One has teamed up with Virgin Radio for a one day promotion across all of the station’s shows, from 5pm on 9 February, to launch series five of drama 24.

Desert Island Brands - Steve Young

A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Steve Young, director of Rhyme Systems, which supports the operations part of the asset management process.

WPP buys in-flight media sales house

Spafax, the European inflight media specialist owned by WPP, has bought the US company DMX Inflight for an undisclosed sum.

Ofcom to allow TV channel sponsorship under strict criteria

LONDON - Ofcom is set to allow commercial TV channels and radio stations to be sponsored, although it will mean no change for terrestrial TV because any channel carrying news and current affairs will be barred from doing so.

BBC and ITV divide up World Cup matches

LONDON - Terrestrial rivals BBC and ITV have announced their split coverage of the Germany 2006 World Cup.

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