LONDON - News Corporation-owned BSkyB has handed its main customer magazine contract to News Magazines in a blow to incumbent agency John Brown.
LONDON - Premiership club Blackburn Rovers has recruited a team of marketing specialists to attract more fans to the ground on the back of a loyalty card scheme and lower ticket costs.
30 Nov 2006
| by by Amy Dry
LONDON - Fast Track has been hired by the Youth Sport Trust to run the UK School Games over the next five years.
LONDON - Sponsorship agency Global Sponsors has released a report on the top 10 power brands in world football, with Barcelona heading the list and French side Lyon ranked tenth.
30 Nov 2006
| by by Staff
HONG KONG - Malaysia Airlines has handed its international advertising account to WPP Group agencies Ogilvy & Mather and MindShare/Group M after a competitive pitch.
LONDON - Celia Taylor, former channel controller of Flextech channels Challenge and Trouble, has been promoted to director of programmes, reporting directly to Jonathan Webb, its newly appointed managing director.
LONDON - The StrawberryFrog agency in Amsterdam has been picked by Panasonic to handle creative work for £32m worth of its global business.
LONDON - UK-based internet dating site Match.com has selected CheetahMail, Experian's email marketing company, to enhance its customer relationship marketing programme, which is set for a global rollout.
LONDON - Computer chipmaker Intel is giving away 150,000 breakfast packs on the London Underground in an attempt to position itself as a brand that supercharges people's days.
LONDON - Magazine publisher Future has recorded a £49m pre-tax loss for the year, after writing down the value of its assets, as its new CEO Stevie Spring outlined a break with its past strategy of acquisitions and said it plans to invest £6.7m in digital activities.