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Sky Magazine contract goes to News Magazines

LONDON - News Corporation-owned BSkyB has handed its main customer magazine contract to News Magazines in a blow to incumbent agency John Brown.

Blackburn Rovers looks to attract fans with loyalty card

LONDON - Premiership club Blackburn Rovers has recruited a team of marketing specialists to attract more fans to the ground on the back of a loyalty card scheme and lower ticket costs.

Fast Track appointed to host UK schools' competition

LONDON - Fast Track has been hired by the Youth Sport Trust to run the UK School Games over the next five years.

Barcelona tops world football sponsorship table

LONDON - Sponsorship agency Global Sponsors has released a report on the top 10 power brands in world football, with Barcelona heading the list and French side Lyon ranked tenth.

Ogilvy & Mather wins Malaysia Airlines international task

HONG KONG - Malaysia Airlines has handed its international advertising account to WPP Group agencies Ogilvy & Mather and MindShare/Group M after a competitive pitch.

Taylor appointed director of programmes at Flextech

LONDON - Celia Taylor, former channel controller of Flextech channels Challenge and Trouble, has been promoted to director of programmes, reporting directly to Jonathan Webb, its newly appointed managing director.

StrawberryFrog wins global Panasonic brief

LONDON - The StrawberryFrog agency in Amsterdam has been picked by Panasonic to handle creative work for £32m worth of its global business.

Dating site picks CheetahMail to bring users together

LONDON - UK-based internet dating site Match.com has selected CheetahMail, Experian's email marketing company, to enhance its customer relationship marketing programme, which is set for a global rollout.

Intel uses giveaway drive to connect with consumers

LONDON - Computer chipmaker Intel is giving away 150,000 breakfast packs on the London Underground in an attempt to position itself as a brand that supercharges people's days.

Future records £49m loss as Spring changes strategy

LONDON - Magazine publisher Future has recorded a £49m pre-tax loss for the year, after writing down the value of its assets, as its new CEO Stevie Spring outlined a break with its past strategy of acquisitions and said it plans to invest £6.7m in digital activities.

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