Quickbrew eyes nostalgic appeal through Geoff Howe
29 Nov 2006 | by by Staff
LONDON - Tetley has overhauled the packaging for its Lyons Quickbrew tea brand as it seeks to appeal to 'empty nesters'.
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Empire cinemas rolls out identity revamp
29 Nov 2006 | by by Melanie Godsell
LONDON - Cinema chain Empire is overhauling its branding to create consistency across its 17 theatres.
Brit Insurance partners Test grounds in four-year deal
29 Nov 2006 | by by Staff
LONDON - Brit Insurance has increased its investment in English cricket by becoming the official insurance partner of its Test Match grounds.
Coca-Cola hires AKQA to build global football site
29 Nov 2006 | by by Gareth Jones
LONDON - Coca-Cola is launching a global football portal dedicated to cementing its links with the game.
Otto seeks agency to drive sales online
29 Nov 2006 | by by Ed Kemp
LONDON - Otto, the world's biggest mail-order company, is reviewing its UK eCRM account as it looks to encourage more customers to shop online, rather than using its paper catalogues.
EMI to bolster mobile work with promotional drive
29 Nov 2006 | by by Gareth Jones
LONDON - EMI Music UK is kick-starting a mobile marketing strategy that will involve the launch of a promotional drive for all its record labels, including Parlophone, Blue Note, Virgin and Manhattan.
Andrew Walmsley on digital: There's no easy formula for success
29 Nov 2006
Since the first commercial website was launched in 1993 - by Digital Equipment Corporation, trivia fans - hardy coders and intrepid designers have striven for a better world. One in which we can find what we want, websites work and pages load properly.
Backlash at defective model
29 Nov 2006
The food industry has condemned the FSA's nutrient-profiling system as intrinsically flawed, writes Gemma Charles.
Comedown for couture?
29 Nov 2006
High-street designer lines are now de rigeur, but do the benefits outweigh potentially lost cachet, asks Nicola Clark.
Raymond Snoddy on media: Axe CRR or suffer the consequences
29 Nov 2006
Before the Christmas party season addles our brains entirely, it's time to ask some serious questions about the future of ITV. Issues of ownership and the identity of its next chief executive have been diverting, but it's time to move on and deal with more fundamental matters.
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