Sky Magazine contract goes to News Magazines
30 Nov 2006 | by by Daniel Farey-Jones
LONDON - News Corporation-owned BSkyB has handed its main customer magazine contract to News Magazines in a blow to incumbent agency John Brown.
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Big Issue founder Bird launches local loyalty scheme
30 Nov 2006 | by by Jennifer Whitehead
LONDON - John Bird, founder of the Big Issue, has launched a new loyalty card scheme that is designed to encourage people to shop at small local retailers.
Blackburn Rovers looks to attract fans with loyalty card
30 Nov 2006 | by by Alex Donohue
LONDON - Premiership club Blackburn Rovers has recruited a team of marketing specialists to attract more fans to the ground on the back of a loyalty card scheme and lower ticket costs.
Experian acquires Belgian micromarketing company
30 Nov 2006 | by by Staff
LONDON - Experian has acquired Belgian micromarketing and consumer analytics firm Adhoc Solutions.
Sky moves to boost direct agency roster
30 Nov 2006 | by by Claire Billings
LONDON - Sky is holding a pitch to find a direct marketing agency to add to its £25m below-the-line roster.
Dating site picks CheetahMail to bring users together
30 Nov 2006 | by by Joanne Payne
LONDON - UK-based internet dating site Match.com has selected CheetahMail, Experian's email marketing company, to enhance its customer relationship marketing programme, which is set for a global rollout.
Occam signs up for Alterian's online marketing software
30 Nov 2006 | by by Daniel Farey-Jones
LONDON - Data specialist Occam has extended its partnership with technology company Alterian by taking up its Dynamic Messenger online marketing software.
Gyro International acquires Paris-based Skipper
30 Nov 2006 | by by Mark Banham
LONDON - Integrated brand communications agency Gyro International has acquired Skipper Communications, one of France's leading independent marketing agencies.
Intel uses giveaway drive to connect with consumers
30 Nov 2006 | by by Daniel Farey-Jones
LONDON - Computer chipmaker Intel is giving away 150,000 breakfast packs on the London Underground in an attempt to position itself as a brand that supercharges people's days.
Iceland turns to Microvision for marketing analysis
29 Nov 2006 | by by Daniel Farey-Jones
LONDON - Supermarket chain Iceland has started to use Gmap Consulting's Microvision software to improve the accuracy of its store marketing activity and reap market intelligence to support its home delivery service.
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