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Pride Awards 2006/07: Champion PR campaigns

08 Nov 2006

A great idea superbly executed and an anniversary that changed lives were two of this year's top campaigns.

News Analysis: B-M bullish after pharma faux pas

08 Nov 2006 | by Alex Black

Burson-Marsteller UK has travelled a 'rocky road' of late with misconduct in its health team and the exit of senior staff. But Alex Black finds the group optimistic.

City mags: a wealth of opportunity

08 Nov 2006 | by David Quainton

With City traders' Christmas bonuses set to rocket this year, David Quainton looks at the trio of magazines that cater for their big-spending tastes - and asks what type of product, or person, is likely to be featured.

Feature: Perception meets reality

08 Nov 2006 | by Steve Smethurst

With brewer SABMiller half-way through a global reputation initiative, Steve Smethurst asked four media monitors to assess the company's image.

Feature: Painful pictures

08 Nov 2006 | by Peter Crush

A picture paints a thousand words, so why are so many PROs getting it wrong? Two pic eds talk Peter Crush through four rejected shots.

Campaign: Compost week targets garden owners

08 Nov 2006 | by Joe Lepper

Compost Awareness Week, first developed in Canada, was staged in the UK for the first time in 2001. Its aim is to promote the use of peat-free and reduced-peat composts, which contain recycled materials that would otherwise be sent to landfill sites.

Campaign: Coeliac UK beefs up its annual comms drive

08 Nov 2006 | by Steve Smethurst

Often misdiagnosed as irritable bowel syndrome, coeliac disease is a chronic intolerance to gluten, a substance most commonly found in wheat. Symptoms include bloatedness, fatigue and anaemia. If undiagnosed, it can lead to osteoporosis or cancer of the gut.

Campaign: Mystery shopping firm ranks areas for service

08 Nov 2006 | by Joe Lepper

Mystery shopping firm Retail Eyes was looking to add to its 120,000-strong army of shoppers, particularly from under-represented groups, such as men. It coincided this campaign with the Institute of Consumer Service's National Customer Service Week.

Profile: Helen Ostrowski, global chief executive, Porter Novelli

08 Nov 2006 | by Ravi Chandiramani

'What's kind of cool about ­being in Europe is that it feels like home,' says Helen Ostrowski, talking to PRWeek during one of her regular ­visits to Porter Novelli's London office.

Pfizer passes global Lipitor account to WS

08 Nov 2006 | by Keith O'Brien and Lisa LaMotta

NEW YORk: Pfizer has awarded the global brief for Lipitor, the world's top-selling drug, to Weber Shandwick.

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