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Feature: Daunting December

29 Nov 2006 | by Steve Hemsley

A month of parties might sound fun, but many PROs view the season as a chore. Steve Hemsley investigates.

Feature: Firefighting in the digital age

29 Nov 2006 | by Peter Crush

PROs met this week to discuss crisis management. Peter Crush picks three high-profile case studies, and speaks to delegates.

Profile: Jonathan Jordan, UK chief executive, Burson-Marsteller

29 Nov 2006 | by Alex Black

'A successful agency needs three attributes,' argues Jonathan Jordan, settling in to his refurbished office. 'Strong clients, great people and a respected brand. We certainly have the first two, and I would argue we also have the most respected brand in the business.'

News Analysis: Why Rose is the pick of the bunch

29 Nov 2006 | by David Quainton

Stuart Rose, CEO of a buoyant Marks & Spencer, was this week named the fourth PRCA Romeike Business Communicator of the Year. David Quainton examines how Rose has communicated the retailer's turnaround.

News Analysis: Manchester agency chiefs bare all

29 Nov 2006 | by Ian Hall

PR agencies located in the North-West are booming, but leading lights are concerned about recruitment difficulties in the region. Ian Hall reports from a roundtable event convened in Manchester last week.

Media Analysis: Reader's Digest - a mass opportunity

29 Nov 2006 | by Robyn Lewis

Following the sale of Reader's Digest last month for £850m, Robyn Lewis asks its executive editor how PROs should target its two million UK readers.

Campaign: LG sprinkles celeb glitter on Choc phone

29 Nov 2006 | by Steve Smethurst

In April, LG appointed Hill & Knowlton and sister agency Blanc & Otus to launch the LG Chocolate Mobile Phone in the UK.

Campaign: Amphibian bike makes a great media splash

29 Nov 2006 | by Joe Lepper

The PR Office has been recruited by Gibbs Technology to launch its latest product - the Quadski. Read on...

Campaign: Belu impresses with a compostable bottle

29 Nov 2006 | by Peter Crush

In 2004, environmentalists Ben Goldsmith and Gordon Roddick joined forces with retailers such as Planet Friendly Products and NatureWorks to launch Belu Natural Mineral Water. It was the first supplier of bottled water to donate 100 per cent of net profits to water projects in Africa and India.

Mirror suitor Evans turns again to Gavin Anderson

29 Nov 2006 | by David Quainton

Daily Mirror fancier Marcus Evans has brought in Gavin Anderson as he lines up a renewed bid for the tabloid - two years after he missed out on an £800m deal.

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