Initiative names new outdoor director
20 Nov 2006 | by Elizabeth Barrett
Interpublic-owned agency Initiative has promoted Emma Dibben to the newly-created role of director of outdoor with immediate effect.
JCDecaux has created a new division, labelled StreetTalk, to handle the advertising on BT phone booths, and is understood to be hoping to boost revenues for the medium from an estimated £9m to £15m a year.
Interpublic-owned agency Initiative has promoted Emma Dibben to the newly-created role of director of outdoor with immediate effect.
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