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Douwe Egberts launches Cafe Switch with iTV drive

31 Oct 2006 | by by Sarah Woods

LONDON - Douwe Egberts has launched an integrated advertising campaign for its latest coffee drink, Cafe Switch, using television, interactive, PR, online, sampling and direct marketing.

Uefa to make all football coverage available online

31 Oct 2006 | by by Alex Donohue

LONDON - Uefa, European football's governing body, is to allow live coverage of Championship League and Uefa Cup matches to be screened via the internet.

Fortnum & Mason to back £24m revamp with DM push

31 Oct 2006 | by by Jeremy Lee

LONDON - Fortnum & Mason, the upmarket grocer on London's Piccadilly, has appointed Blowfish to handle the direct marketing activity to promote its £24m redevelopment and to attract new customers following a poor sales period.

Apple close to unveiling iPhone portable music player

31 Oct 2006 | by by Sarah Woods

LONDON - Apple is understood to be on the brink of launching its long-awaited 'iPhone', which would combine a mobile phone with iTunes downloads and Apple's internet TV service.

Pepsi Max builds YouTube channel

31 Oct 2006 | by by Staff

LONDON - Pepsi Cola is launching a branded channel on YouTube to promote Pepsi Max.

Orange 'togetherness' by Fallon

31 Oct 2006

Orange is putting 9m behind a campaign to promote its broadband and mobile packages. The campaign introduces the new umbrella strategy "Togetherness", which aims to encourage people to keep in touch with each other throughout the year. The TV campaign features two animated characters, created by Aardman...

Tiger beer 'prelude' by Leo Burnett Singapore

31 Oct 2006

Leo Burnett Singapore has unveiled a campaign for Tiger beer, with a five-part Hollywood-style short film called 'Tiger: Unravel The Secret'. The tale celebrates Tiger's history and has been created for the home and regional markets of Tiger in Asia. In the first spot "prelude" ten men come together...

KFC drops trans fats in the US but no change for the UK

31 Oct 2006 | by by Beth McLoughlin

LONDON - A legal victory in the US means that unhealthy trans fats are to be dropped from the menu at KFC, but a similar move will not swiftly follow in the UK where the artery-clogging cooking oils are still used.

Guardian Unlimited to host new Ricky Gervais podcasts

31 Oct 2006 | by by Alex Donohue

LONDON - Guardian Unlimited is to run three exclusive Ricky Gervais podcasts to coincide with Halloween, Thanksgiving and Christmas, featuring writing partner Stephen Merchant and Xfm radio producer Karl Pilkington.

ITV Sales rebrands with customer relations focus

31 Oct 2006 | by by Ian Quinn

LONDON - The UK's most powerful sales operation is to undergo a major facelift, with ITV Sales yesterday announcing it is to drop the word "sales" from its title, and restructure to shift its focus from negotiations to planning.

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