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LONDON - Children as young as 11 are being warned about the way food companies use impulse triggers and merchandising as part of a campaign to help them resist junk-food marketing.
LONDON – Marks & Spencer has unveiled a new ethical image with its 'Look behind the label' campaign as it seeks to become the first major UK retailer to sell clothing made from 100% Fairtrade cotton.
LONDON - Wrigley's has consolidated its $150m (£85m) US media planning and buying business into MindShare.
NEW YORK - Brewer Anheuser-Busch has booked a total of five minutes' worth of advertising during the Super Bowl broadcast, to promote its beers including Budweiser and Bud Light.
LONDON - Kraft Foods is talking to agencies about plans to build a global customer relationship marketing programme.
LONDON - Thorntons, the high-street chocolate retailer, is on the hunt for a direct marketing agency to handle the £2m relaunch of its direct sales business, Thorntons Direct.
Kraft Foods is talking to agencies about plans to build a global customer relationship marketing programme.
Thorntons, the high-street chocolate retailer, is on the hunt for a direct marketing agency to handle the £2 million relaunch of its direct sales business, Thorntons Direct.
Mustoes has won a place on Coca-Cola's roster after picking up the EUR20 million Aquarius account across Europe.
LONDON - Tequila\London has won the £1 million relationship marketing task for the low-calorie sweetener Canderel. It has also scooped the brand's digital business in France.
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