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Love It! magazine prepares for £8.5m launch

LONDON - News Magazines, the consumer publishing arm of News International, has appointed Euro RSCG London and Carat to handle advertising and media for the £8.5m launch of weekly reality magazine Love it!

Asda marketing chief Pilling leaves after four years in post

LONDON - Asda marketing director Chris Pilling has left the company without a job to go to, after four years in the role.

EasyJet slated for 'misleading' agencies on pitch

LONDON - EasyJet has been accused of misleading agencies after it halted an eight-month pitch for its £50m advertising business last week.

DoH funding crisis sees adspend tumble by 25%

LONDON - The Department of Health has reduced its advertising spend by more than a quarter in the past two years.

Malibu appoints Attention for promotional push

LONDON - Pernod Ricard has handed the £1.2m direct account for its recently acquired Malibu brand to direct agency Attention, ahead of a major promotional push this year.

InBev debuts ale dispenser for Bass and Boddingtons

LONDON - InBev UK is introducing a branded draught dispenser system for its Bass and Boddingtons beers to rejuvenate sales and improve waning customer satisfaction in the cask ales market.

Nair repackages range of creams

LONDON - Nair, the Church & Dwight-owned depilatory range, is relaunching its range of hair-removal creams.

United Co-op holds pitch for pooled £20m work

LONDON - United Co-operative is holding a pitch for its £20m direct business. The review, called by head of marketing Patrick Allen, will consolidate its promotional activity in one agency.

COI creates its first partnership marketing roster

LONDON – The COI is to step up its partnership marketing activity after unveiling its first roster dedicated to the discipline.

Vittel relaunches prior to pan-European offensive

Nestle Waters is gearing up for an assault on the water market with the pan-European relaunch of its flagship Vittel range.

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