Microsoft takes scientific approach to making ads more effective
13 Jan 2006 | by by Jennifer Whitehead
LONDON - Microsoft is harnessing an army of white-coated scientists to develop ways of making online advertising ever more targeted.
NEW YORK - Ikea has appointed Interpublic Group agency Deutsch to handle its estimated $60m (£33m) US advertising account, uniting it with the agency it last worked with 11 years ago.
LONDON - Microsoft is harnessing an army of white-coated scientists to develop ways of making online advertising ever more targeted.
UKTV has made two senior appointments including a newly created role of channel head and a head of research.
Ofcom has received four applications for the Southend-on-Sea FM commercial radio licence.
LONDON – Sir Robert Phillis, Guardian Media Group's chief executive for eight years, is to retire at the end of July on health grounds.
The Racing Post will tomorrow launch a new sports paper called RSPORT to cover all aspects of sports betting.
LONDON - December looked grim for The Guardian, The Independent and The Times, as all three experienced substantial month-on-month circulation falls in the latest ABC figures.
The Audit Bureau of Circulations has released circulation figures for national newspapers for December 2005.
Future is expanding its puzzle portfolio with the launch of Sudoku Pro magazine, aimed at advanced players of the Japanese puzzle.
LONDON - Christina Hartley is to leave her role at IPC Media to join its Marketforce trade marketing and distribution subsidiary as marketing services director.