Abacus reshuffles new business management
19 Oct 2006 | by by Ben Bold
LONDON - Mail order data specialist Abacus has appointed Rachel Stevens as new business acquisition executive.
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Pure picks up Truprint email marketing account
04 Dec 2006 | by by Joanne Payne
LONDON - Truprint has appointed email marketing company Pure 360 to handle its e-marketing account in the run-up to Christmas.
GfK unveils home shopping tracking service
16 Oct 2006 | by by Sarah Woods
LONDON - Market research firm GfK has launched a home shopping service, which will track purchases ordered through the internet, digital TV, mail order and postal routes.
JD Williams aims for better targeting with Experian
19 Sep 2006 | by by Ben Bold
LONDON - Mail order company JD Williams is attempting to improve profitability by using Experian's Probe SM system to help it better target its 2m customers.
Loewy develops catalogue for The Rugby Store
06 Sep 2006 | by by Joanne Oatts
LONDON - Branding agency Loewy has designed and produced The Rugby Store's 2006/2007 merchandise catalogue.
M and M Direct appoints WWAV Leeds after four-way pitch
24 Aug 2006 | by by Jennifer Whitehead
LONDON - M and M Direct, the sports and leisurewear retailer, has appointed WWAV Rapp Collins Leeds to help grow its sales.
Publisher of Your Talking Cat appoints ListLab for inserts
17 Aug 2006 | by by Jennifer Whitehead
LONDON - ListLab has been appointed to handle the insert programme for mail order company The Windsor Group.
Tesco to launch catalogue operation within weeks
14 Aug 2006 | by by Daniel Farey-Jones
LONDON - Tesco is preparing to take on catalogue retailers Argos, Next and Littlewoods with its own operation called Tesco Direct, focusing on electrical goods, garden products and home furnishings.
Great Little Trading Company appoints More2 to database task
10 Aug 2006 | by by Joanne Oatts
LONDON - Mail order brand Great Little Trading Company has appointed integrated agency More2 to host and manage its marketing database.
International Masters Publishers reined in by OFT
27 Jul 2006 | by by Daniel Farey-Jones
LONDON - Following complaints about mail order publisher International Masters Publishers, the Office of Fair Trading has secured a number of undertakings from the company.
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