NSPCC to thank supporters in special Christmas Day ad
13 Dec 2006 | by by Maria Esposito
LONDON - The NSPCC plans to thank its supporters in an 'uplifting' 90-second ad on Christmas Day in what the charity claims to be a first for UK television.
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Oxfam teams up with Mastercard for Christmas viral
14 Dec 2006 | by by Joanne Payne
LONDON - McCann Erickson has created a Christmas viral ad for Mastercard to support the Oxfam Unwrapped Christmas campaign.
Green group to rap Shell in ads
13 Dec 2006
Friends of the Earth is to run a press campaign accusing Shell of failing to live up to its environmental promises.
Direct choice: RSPB
13 Dec 2006 | by Pieter van Loon, Art director, Meteorite
I'm no bird-watcher, but I do like to think of myself as a bit of an eco-warrior. So imagine my joy when the RSPB 'Save the albatross' mailing landed on my doormat - positioning the once-thought-of club for bird watchers as a conservation charity.
Direct News brief: Crisis launches challenge
13 Dec 2006
Crisis, the homelessness charity, is launching a Crisis Christmas card challenge. The campaign, created by Freedman International, will encourage businesses to send e-cards rather than traditional Christmas cards and donate the savings to Crisis.
Direct News brief: Media Trust appoints 141 Worldwide/London
13 Dec 2006
Media Trust, which helps charities with their communications, has appointed 141 Worldwide/London to develop activity to encourage people to get involved with their local communities.
News Analysis: Charities innovate for Christmas
13 Dec 2006
With traditional methods suffering, charities are taking a more creative approach to fundraising. Ed Kemp reports.
Polonium 210 TV ad pulled to save widow's feelings
11 Dec 2006 | by by Joanne Payne
LONDON - The Department of Health has scrapped plans for a £50,000 TV ad revealing that cigarettes contain the radioactive poison polonium-210, the substance that killed Russian ex-spy Alexander Litvinenko, to spare his family's feelings.
Saatchis chosen by Anti-Slavery charity job
08 Dec 2006
Saatchi & Saatchi has been handed the creative account for Anti-Slavery International without a pitch.
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