IMD's digital ad distribution boosted by Optimad purchase
22 Dec 2006 | by Robin Parker
Digital advertising distribution company Independent Media Distribution has bought web-based ad services company Optimad for £3 million.
This is the latest Media Week bulletin of 2006. Daily bulletins will return on 2 January 2007.
Digital advertising distribution company Independent Media Distribution has bought web-based ad services company Optimad for £3 million.
Starcom has won the hotly contested £32m media planning and buying account for music company EMI Records.
Emap's business-to-business arm, Emap Communications, has bought professional beauty events organiser Trades Exhibitions Limited in a £19m cash deal.
BSkyB has signed a year-long sponsorship deal with Virgin Radio's breakfast show, hosted by Christian O'Connell.
Publicis Groupe is set to acquire American digital and direct marketing firm Digitas Inc in a deal worth £660m.
Consumer group Which? has criticized Ofcom's proposed clampdown on junk food advertising as "fundamentally flawed", claiming that the 20 most popular shows with children will escape the restrictions.
Outdoor has broken through the 10% revenue share for the first time in the third quarter of 2006, according to the Outdoor Advertising Association.
Emap has appointed Steve Parkinson as interim managing director of the Kiss radio network.
Channel 4 is seeking a sponsorship partner willing to pay an estimated £4.5m a year to back movies across its entire portfolio of channels, following the decision by beer giant Stella Artois to bring the curtain down on its nine-year movie sponsorship on the channel.