Agency of the Year: Sales Promotion Agency of the Year - Iris
20 Dec 2006 | by Avid Tiltman
An integrated approach has led to impressive business wins and significant expansion.
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LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral game, 'Elf Attack'.
An integrated approach has led to impressive business wins and significant expansion.
LONDON - Sales promotion-led integrated agency Dynamo has made a raft of senior appointments and promotions across its creative, planning and new business departments, including Phil Pawsey who moves to executive creative director.
Think outside the Christmas box - there is too much cynical money grabbing from brands and not enough brand building in the season of good will, says Justin Foxton of CommentUK.
LONDON - Inbox Digital has unveiled a viral online campaign to support Logitech's cordless desktop keyboards, which will involve a series of viral games designed to showcase the product's capabilities.
LONDON - Twinings has appointed Golley Slater to introduce its speciality tea range to a wider audience via a door-drop sampling drive targeting 1m homes.
LONDON - Costa Coffee is employing carol singers to extol the virtues of the brand to shoppers.
LONDON - Disney has tied up with the National Schools Partnership to support the UK DVD launch of the movie High School Musical.
LONDON - The Sunday Times has completed a deal with Land Rover to offer advanced screenings of director Clint Eastwood's World War II epic, 'Flags of Our Fathers', at 40 Vue Cinemas UK multiplexes.
LONDON - Multimedia marketing company Mood Media has agreed a deal with Pulse Rated, the internet and satellite broadcaster, to create an in-store audio channel featuring the UK's best unsigned bands and artists.