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Online insurer uses viral game to drive consumer quotes

LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral game, 'Elf Attack'.

Agency of the Year: Sales Promotion Agency of the Year - Iris

An integrated approach has led to impressive business wins and significant expansion.

Dynamo promotes Pawsey to board and hires new talent

LONDON - Sales promotion-led integrated agency Dynamo has made a raft of senior appointments and promotions across its creative, planning and new business departments, including Phil Pawsey who moves to executive creative director.

Thinking outside the Christmas box

Think outside the Christmas box - there is too much cynical money grabbing from brands and not enough brand building in the season of good will, says Justin Foxton of CommentUK.

Logitech pushes cordless keyboards with balancing game

LONDON - Inbox Digital has unveiled a viral online campaign to support Logitech's cordless desktop keyboards, which will involve a series of viral games designed to showcase the product's capabilities.

Twinings uses free samples to find new customers

LONDON - Twinings has appointed Golley Slater to introduce its speciality tea range to a wider audience via a door-drop sampling drive targeting 1m homes.

Costa in themed carols campaign

LONDON - Costa Coffee is employing carol singers to extol the virtues of the brand to shoppers.

Disney backs High School Musical DVD with schools link

LONDON - Disney has tied up with the National Schools Partnership to support the UK DVD launch of the movie High School Musical.

The Sunday Times pens deal with Land Rover to promote latest Clint Eastwood film

LONDON - The Sunday Times has completed a deal with Land Rover to offer advanced screenings of director Clint Eastwood's World War II epic, 'Flags of Our Fathers', at 40 Vue Cinemas UK multiplexes.

Mood Media to debut unsigned bands portfolio with Pulse Rated

LONDON - Multimedia marketing company Mood Media has agreed a deal with Pulse Rated, the internet and satellite broadcaster, to create an in-store audio channel featuring the UK's best unsigned bands and artists.

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