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France Telecom to adopt Orange as global brand

31 Aug 2005 | by By Ben Carter

LONDON - France Telecom is to make the Orange brand the corporate and consumer face of the company.

Orange revives 'the future's bright' strategy

26 Aug 2005 | by Glen Mutel

Orange is to bring the much-lauded "The future's bright, the future's Orange" strapline that it launched with 11 years ago, back to the centre of its advertising strategy.

MindShare in line for £83m Motorola

26 Aug 2005

MindShare is poised to win the £83 million pan-European Motorola media account after a face-off against Carat.

Media: T-Mobile signs deal to sponsor GCap Media's syndicated show

26 Aug 2005

T-Mobile has signed a six-figure deal to be the first sponsor of GCap Media's first syndicated show. The phone company will sponsor Seven, which will run across GCap's newly formed regional network, The One Network. The deal will also incorporate activity on other GCap properties, such as Choice FM,...

The World: Amsterdam - KPN Telecom severs ties with FHV BBDO

26 Aug 2005

KPN Telecom, The Netherlands' biggest advertiser, has fired FHV BBDO from its creative account just two months after three of the agency's directors unexpectedly quit the company.

The Work: New Campaigns - UK

26 Aug 2005

ONE TO LOOK OUT FOR - Department for Transport - Teen road safety Project: Teen road safety Client: Lisa Gossage, publicity officer, Department for Transport Brief: Trigger teenagers to think twice at the roadside Creative agency: Leo Burnett Writers: Paul Jordan, Angus Macadam Art directors: Paul Jordan,...

Orange revives 'the future's bright' strategy

25 Aug 2005 | by by Glen Mutel

LONDON - Orange is to bring the much-lauded "The future's bright, the future's Orange" strapline that it launched with 11 years ago, back to the centre of its advertising strategy.

Mackenzie quits Hewlett-Packard after one year

24 Aug 2005 | by Ben Carter

Amanda Mackenzie, Hewlett-Packard's European marketing chief, has stepped down after just over a year in the job.

Teletext plans to create umbrella brand message

24 Aug 2005 | by Ben Carter

Teletext plans to develop a single brand message for its portfolio following the appointment of Clemmow Hornby Inge to handle its £3.5m ad business.

RAC Foundation seeks traffic safety ad allies

24 Aug 2005 | by James Quilter

The RAC Foundation plans to team up with a mobile phone operator and children's TV network to promote road safety to children who walk around paying more attention to phones and iPods than to traffic.

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