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Asda to unveil debut ad for financial services

LONDON - Asda's memorable 'pocket-slapping' is set to appear in the supermarket's financial services TV ad debut promoting the money-saving benefits of its car insurance.

The Co-op pilots unified high street brand for the first time

LONDON - Groceries-to-funerals group The Co-op has unveiled a pilot project that will attempt to unite its various businesses under a new name and brand identity: The co-operative.

Post Office turns to DRTV for car insurance activity

LONDON - The Post Office is highlighting the competitive price of its car insurance in a direct response television ad starring the brand's family of animated ants.

HMV and Virgin launch rival digital download services

LONDON - The digital music market is set to heat up as the UK's biggest record stores, HMV and Virgin, prepare to launch their own download services in the next few days.

Publicis media agencies add Richemont's North American account to portfolio

LONDON - Luxury goods conglomerate Richemont has appointed Publicis Groupe's ZenithOptimedia and Starcom to handle media planning and buying in its key markets outside Europe.

ACNielsen launches CPG new product launch tracker

LONDON – ACNielsen is launching a global tracking service that measures the progress of consumer packaged goods product launches against other successful competitive introductions in the market.

Golley Slater Direct lands mobility products brief

LONDON – Golley Slater Direct has been appointed by independent mobility aid retailer Keep Able to drive sales for its 16 stores throughout the UK.

Yamaha pushes surround sound technology with mailer

LONDON – Yamaha has embarked on a direct mail campaign targeting likely home cinema buyers to boost sales of its innovative YSP-1 multichannel surround-sound system.

Toyshop Hamleys hires Golley Slater

The London toy store Hamleys has selected Golley Slater to handle its advertising in the run-up to Christmas and through the January sales.

Argos poised to shift £35m account from Euro RSCG to Clemmow Hornby Inge

Euro RSCG London has lost the £35 million Argos account, which is now set to move to Clemmow Hornby Inge.

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