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Viacom signs Lastminute as launch partner for animated bus-side ads

31 Aug 2005 | by by Daniel Farey-Jones

LONDON - Viacom Outdoor is putting animated outdoor ads on to London bus sides fitted with LED screens, after signing up Lastminute.com to run a campaign in October.

Match.com invests £3m in first major UK offline advertising push

31 Aug 2005 | by by Jennifer Whitehead

LONDON - Match.com is urging singletons to 'make love happen' in a £3m UK advertising campaign, launching next week.

MCBD and Elvis bought out by Canadian group Cossette

31 Aug 2005 | by by Ben Bold

LONDON - Advertising agency Miles Calcraft Briginshaw Duffy, and its DM subsidiary Elvis, has sold a majority stake to Cossette Communication Group as a precursor to a takeover.

Shreddies to water down product claim after challenge by ASA

31 Aug 2005 | by by Daniel Farey-Jones

LONDON – Cereal Partners UK has had to amend an ad demonstrating Shreddies' positive effect on childrens' concentration at school after the advertising watchdog questioned its evidence.

Asda to unveil debut ad for financial services

31 Aug 2005 | by by Ben Bold

LONDON - Asda's memorable 'pocket-slapping' is set to appear in the supermarket's financial services TV ad debut promoting the money-saving benefits of its car insurance.

ITV apologises for broadcasting 'insensitive' ad day after bombings

31 Aug 2005 | by by Julia Pearlman

LONDON - ITV has apologised for broadcasting an ad for Virgin Money Life Insurance stating 'you never know what is around the corner' just one day after the July 7 London bombings.

Posters for Jerry Hall show deemed too sexy for the Tube

31 Aug 2005 | by by Julia Pearlman

LONDON - London Underground has taken down posters promoting Jerry Hall's new show 'Kept' after Tube bosses decided images of the model with 12 semi-naked men on a dog leash was too saucy for commuters.

Johnston Press forecasts no ad growth for second half of 2005

31 Aug 2005 | by by Daniel Farey-Jones

LONDON - Regional newspaper publisher Johnston Press is downbeat on advertising growth prospects for the second half of the year, after reporting a 0.8% decrease in ad revenues for the first half.

Direct Line nabs More Th>n boss

31 Aug 2005 | by by Joanna Bowery

LONDON - Mike Tildesley, the architect of More Th>n, has been poached by arch-rival Direct Line to be its marketing chief.

Eve launches first campaign on back of 8% circulation rise

31 Aug 2005 | by by Sam Matthews

LONDON – Eve magazine is launching its first marketing campaign with the strapline 'Don't Get Mad. Get Eve', after recording an 8% increase in the ABCs earlier this month.

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