The Demographic Shift - 60
11 Aug 2005 | by by Gordon MacMillan
News just in. Apparently women have had it with metrosexual men, now they want retrosexuals instead. I know, it's all deeply confusing.
Helen Tridgell, managing director of outdoor media measurement body Postar, has quit after five years with the organisation.
News just in. Apparently women have had it with metrosexual men, now they want retrosexuals instead. I know, it's all deeply confusing.
NEW YORK - Yahoo! has confirmed its $1bn (£550m) deal to acquire Chinese e-commerce company Alibaba.com, in a move designed to grow the US brand in China.
LONDON - There was speculation today that French businessman Vincent Bollore could be looking to up his stake in Aegis or buy other marketing businesses after he sold a stake in the steel manufacturer Vallourec, raising €100m (£68.8m).
The Mail on Sunday has conducted a massive overhaul of its advertising team and is creating a new department to focus on strategic planning.
Aegis-owned media agency Carat has negotiated a six-figure deal with a string of UK radio stations to promote a special offer for alcopop brand Smirnoff Ice.
LONDON - EBay is set to create its first digital campaign and is looking for a digital agency to work on the business.
LONDON – UK cable operator Telewest has reported a second-quarter net profit of £19m compared with a loss of £126m a year ago as the company revealed it had gained 15,000 new subscribers, but saw customer churn rise.
Avon is running a new campaign backing the launch of premium skincare range Anew, with the strapline "Where east meets west, nature meets science". The ads reinforce Avon's return to the small screen last September, its first advertising since the iconic "ding-dong" campaigns during the 1960s. The UK...
LONDON – Bernie Ecclestone, the boss of Formula 1, has applied to trademark the GP1 logo as part of what are thought to be contingency plans to introduce a new motor racing series in the event of F1 dissolving in 2007.