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Kumala, the South African wine brand, is including a free CD of 'soothing music' on its wine boxes.
The departure of Andrew Harrison from his post as general manager of Muller UK will be a blow to the individual, but it also dents the ambitions of senior marketers everywhere. Once again, in the game of corporate snakes and ladders, a high-achieving marketer has landed on the head of a particularly...
Premier Foods has traditionally bought and revived flagging brands. Having shifted strategy by acquiring the high-flying Quorn brand, can it now deliver even greater growth, asks Suzy Bashford.
Preserves will have to adapt their traditional make-up to hold firm in the face of health concerns.
Gale's, the Premier Foods honey brand, is to expand its product portfolio by adding squeezable packs.
Tennent's, the lager brand, has appointed Design Bridge to develop visual identities for its summer music events, T Break and T on the Fringe.
Bisto is to introduce two variants, Sage and Onion and Mint and Rosemary, to its current range of Yorkshire puddings. The products will go on sale in September.
The Organic Spirits Company is extending its range with a Scotch whisky called Highland Harvest. The organic drink will sit alongside the company's existing portfolio of Juniper Green, a gin, and UK5, a vodka.
Bacardi Brown-Forman Brands, which owns Bombay Sapphire, Jack Daniel's and Bacardi, has hired Universal Pixel to provide all branding, messaging, marketing and creative for its off-trade conference.
Holsten Pils has briefed SiebertHead, the brand design consultancy, to handle a redesign intended to give the brand a more premium feel (Marketing, 15 June).
