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LONDON - The multimillion-pound launch promotion for Colgate-Palmolive's Aloe Vera deodorant range, which is endorsed by tennis star Maria Sharapova, has backfired after the authorities at Wimbledon's All England Club blocked a high-profile field marketing exercise at this year's tournament.
LONDON - Data Locator Group has launched a new telephone-based data collection survey to cater for the financial services industry and support new legislation to protect consumers from 'hard selling' over the telephone.
LONDON - Database firm Blue Tahiti has launched an online portal, called eMarketer, aimed at marketing professionals and list brokers.
LONDON - Prospect Swetenhams' Swedish parent company Bonnier has formed a joint venture with private equity firm Ratos, which owns Swedish list broker Infodata.
LONDON - Harrods has appointed Conde Nast Contract Publishing to publish its Truly British magazine, which will be mailed to all Harrods account holders and tie in with the launch of its Truly British in-store promotion in September.
LONDON - The People's Dispensary for Sick Animals has revamped its prize draw mailings after working with independent direct agency Entire.
LONDON - Direct, internet and interactive-related activities now account for almost 15% of WPP Group's activity chairman Philip Lader told the company's AGM yesterday.
LONDON - Door-drop specialist National Letterbox Marketing has appointed Tony Steenson, formerly a sales director for Newsquest Media Sales, as managing director of its Manchester office.
