B2B reveals impact of online ads
27 Jun 2005 | by MediaWeek
Online advertising has impacted heavily on printed B2B publications, according to more than 20 UK B2B publishers in a new survey.
Geeks have long been derided as hobby-obsessed loners with personal hygiene problems, but have now become a new target as high-spending consumers, a study has found.
Online advertising has impacted heavily on printed B2B publications, according to more than 20 UK B2B publishers in a new survey.
Avanti Screenmedia has secured a major £3m deal with shopping centre owner The Mall to install screens at its 22 locations around the country.
Emap Active and the Bourne Publishing Group have signed a licensing deal to resurrect Horse & Pony magazine, after a four-year absence from newsstands.
LONDON - The Daily Mail and The Mail on Sunday are to go full colour by 2008 as Associated Newspapers' unveils plans to invest in a new £80m print plant and update existing facilities.
LONDON – The Advertising Association has elected Kevin Havelock, managing director of Unilever UK Foods, as one of its two vice-chairmen, replacing Keith Weed, who is standing down after six years with the group.
Britain's new tennis idol Andrew Murray may have bowed out of Wimbledon in a five-set thriller, but BBC One managed to attract 9.4 million viewers to its coverage on Saturday.
Associated Newspapers is to invest a further £100m in new printing facilities as part of its plans to offer advertisers full colour across the pages of the Daily Mail and Mail on Sunday newspapers.
LONDON - Premier Foods has put the 98-year-old Typhoo tea brand up for sale in a move that could net the company £100m, as the owner looks to add to focus on the leading brands in its portfolio.
LONDON - The Finnish Paperworkers’ Union has rejected the latest proposals on ending industrial action, forcing employers to extend the mill lockouts by another week.