The Telegraph has made another high profile signing in its ongoing revamp of senior management positions and hired former top Tory press advisor Guy Black to head its PR operation.
ZenithOptimedia was the lone UK agency to snag a media award at this year’s Cannes Lions International Advertising Festival for its “virtual history” sponsorship for Hewlett-Packard.
ZenithOptimedia has consolidated its position on the Campbell’s soup brand media account by adding the £11m planning brief to its existing buying responsibilities.
LONDON - B&Q has announced marketing director David Roth will be leaving the company at the end of the year.
Angler’s Mail, IPC Media’s consumer title for fishing fans, has been given a major makeover in a bid to brighten up its image and put a halt to a fall in sales in the last year.
Reed Business Information’s Caterer & Hotelkeeper magazine is to re-launch this week with an overhaul of its strategy to focus on middle and senior management.
MediaCom has negotiated what it claims is a revolutionary deal for its client, home retail giant Ikea, to sponsor the next range of Great Britain atlases produced by the AA.
LONDON – L'Oreal is on the verge of signing David and Victoria Beckham to front its latest 'Because You're Worth It' campaign, which would mark the first time the French haircare brand has used a celebrity couple in its advertising.
LONDON – Campbell's has moved its estimated £11m media planning account out of Naked into ZenithOptimedia, which already handles media buying duties.
LONDON - Geordie TV presenter Jayne Middlemiss and nightclub owner Fran Cosgrave won the £100,000 prize on 'Celebrity Love Island' as the series came to a finale with a peak of 5.3m viewers last night.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters