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LONDON - AirWair is to launch a key-ring version of its iconic Dr Marten's boot brand as a promotional gift.
LONDON – Triumph, the lingerie brand, is celebrating 'Amazing Curves' in a new print and outdoor advertising campaign that will see giant posters on the side of 130 trucks to drive the message home.
LONDON - Ray-Ban is urging people to change their view and look at the world from a different perspective in a new global advertising campaign created by McCann Erickson Italia.
Cotton Traders has started its retail expansion by opening its second motorway service station outlet, at Strensham on the M5. The outlet will stock a range of casual garments.
Wolsey, the socks, underwear and knitwear brand, is marking its 250th anniversary by producing limited-edition socks in association with upmarket shoemaker Oliver Sweeney. The socks, priced £5, will raise funds for research into male cancers, and will feature the logo of the charity Everyman.
Menswear fashion retailer Blue Inc has appointed creative agency Folk to handle its first nationwide brand campaign.
Kickers has opened its first concept store, with design by Dalziel Pow. The outlet, in the Red Mall in Gateshead's MetroCentre, will sell shoes, accessories and clothes.
Puma has signed up Brazilian football legend Pele as brand ambassador in the run-up to the 2006 football World Cup, and will launch a range of endorsed clothing next month.
Opodo has hired Isabelle Ratinaud, marketing director at gift supplier Red Letter Days, as its European marketing chief.
LONDON – Naomi Campbell sends up her reputation for tantrums in Tesco's latest Cherokee clothing campaign, which sees Lowe bring back the pesky price tags that embarrass the clothes' wearers.
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