The London station Heart 106.2 is promoting its new breakfast show, presented by Jamie Theakston, with a £2 million ad campaign. The TV and press campaign, the largest ever for Heart, was created by Clemmow Hornby Inge.
Emap's weekly title Grazia has signed a deal with Selfridges to support the store's "Vegas Supernova" event, which runs throughout late April and May. The activity includes brand advertising in the magazine, editorial coverage of events and in-store marketing activity.
IPC Media has cut the price of its men's monthly Loaded from £3.40 to £2.50 following its redesign. It also said that the new listings weekly TV easy will be priced at 35p. The first on-sale issue is out on 3 May, with a sample issue being distributed this week.
Red Door Communications has named Antoinette Shallue as senior account director as it bids to grow its international business.
WASHINGTON: US Department of Health and Human Services (HHS) chief spokesman Bill Pierce has quit to join APCO Worldwide in a vice-president role.
Astellas, the drugs company created from the merger of Japanese firms Yamanouchi and Fujisawa, is set to bolster its agency support across Europe with pitches on the cards for brands including advanced prostate cancer treatment Eligard.
TEXAS: Medtronic is working with GCI Group on a campaign badged 'Keep the Beat' to boost people's awareness of how to cope with sudden cardiac arrest - one of the leading causes of death among adults in North America.
Manning Selvage Lee (MS L) has bolstered its healthcare division with the appointment of Victoria Kelham as an associate director.
Barb is joining forces with Rajar in a joint test of electronic meters. The television audience panel is arranging for a small number of TV stations to take part in Rajar's next test of the Arbitron meter device. Rajar has committed £500,000 to the next stage of its testing of electronic measurement.
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