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Recent McKinsey research observes that while "intangible assets make up most of the value of M&A deals...brands account for a considerable portion of these assets."
Blogging has recently gained recognition as a marketing tool. However, there is still some confusion around a complementary, equally useful technology called rich site summary, or RSS. Fergus Burns, of Nooked, explains.
How would you rate your agency (or client) on a 100-point scale? Global relationship management company APRAIS have released five years' worth of data on client-agency relationships.
