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Make Poverty History ad to make TV debut

31 Mar 2005 | by MediaWeek

Prime Minister Tony Blair today praised the actions of the media industry in the Make Poverty History campaign, which launches on every TV channel tonight.

Metro expands in Hungary

31 Mar 2005 | by MediaWeek

Metro International has today expanded its coverage of Hungary by extending its national edition to cover five more cities, bringing the total to 24.

Celebrities click their fingers for global end poverty ad campaign

31 Mar 2005 | by by Julia Pearlman

LONDON – Celebrities including Kate Moss, Bono and Hugh Grant, have joined forces to click their fingers in a new television campaign for Make Poverty History, as part of the global campaign to eradicate Third World debt.

Chelsea coach Jose Mourinho gets his own TV chatshow

31 Mar 2005 | by by Sam Matthews,

LONDON - Outspoken Chelsea coach Jose Mourinho is set to star in his own television chatshow on Portuguese TV.

Raymond Snoddy on media: Boxer's success exposes cable's glass jaw

31 Mar 2005

It is not too often that you have to look to Sweden to find a media innovation. There is Metro International, the original free newspaper publisher, but that's about it. Except, that is, for Crister Fritzson, chief executive of Boxer.

Media Analysis: BBC cuts to the chase

31 Mar 2005 | by Colin Grimshaw

For staff struggling to come to terms with dramatic job losses, the worst might not be over.

Adwatch: The weekly analysis of advertisement recall

31 Mar 2005

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Cillit Bang JWT Budapest/OMD UK 61 2 (-) Kellogg's All- Bran Yoghurty Leo Burnett/MindShare 57 3 (-) HSBC JWT/MindShare 50 4 (-) Carling Leith London/Vizeum UK 48 5= (-)...

Adwatch: HSBC - 'The power of 8'

31 Mar 2005 | by Mick Rigby Managing partner, Monkey Communications

It is sad, but true; you are more likely to get divorced than switch bank accounts. So the marketing departments and ad agencies working for financial institutions have a tough job. One strategy is for a bank is to sell a lower-involvement product, such as an ISA, and, once the relationship is established,...

Focus on ... British Academy Television Awards

31 Mar 2005

This year's TV Baftas will be hosted by comic Graham Norton. - Event backer Pioneer will sponsor the Audience Award for bold and novel programming, voted for by the public.

Associated New Media appoints Couchman to manage ad team

31 Mar 2005 | by by Staff

LONDON - Associated New Media, which operates websites including the Daily Mail online and This is London, has appointed Ed Couchman as head of display advertising.

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